TikTok Shop predicts record-breaking Christmas after ‘breakout year’
In a year where TikTok Shop has gone mainstream, with the likes of M&S and Lidl launching on the platform, the live shopping app is gearing up to break all its records this Christmas.
Looking back at 2025, the year that nearly was, you could make a case for it being the year that TikTok Shop, and live shopping as a retail channel more generally, really came of age in the UK.
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