Stanley 1913’s general manager on turning a viral phenomenon into long-term value
Retail Week spoke to Stanley 1913 EMEA general manager Ben James about what’s changed for the brand, how to keep the hype going and how you make the most of a viral phenomenon without alienating your core customers.
Retail Week spoke to Stanley 1913 EMEA general manager Ben James about what’s changed for the brand, how to keep the hype going and how you make the most of a viral phenomenon without alienating your core customers.
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