In The Style is a Manchester-based fast fashion etailer founded by chief executive Adam Frisby in 2013. Frisby had no prior business experience and started the company with his redundancy payment from a previous job assisting the disabled with work opportunities. The fashion brand was one of the first to tap into the growing social media influencer culture and utilise high-profile collaborations with reality TV stars from shows popular with its 16- to-25-year-old female target demographic. In The Style has since grown into a multinational merchant, having expanded into the US and Australia with its affordable on-trend clothing offering.
Online fashion retailer In The Style is to be sold for £1.2m after a strategic review.
In The Style founder Adam Frisby has won a High Court battle with Paul Clements – who claimed the In The Style brand name and concept was his creation.
Furniture specialist Loaf has appointed former In The Style boss Sam Perkins as chief executive as founder Charlie Marshall steps aside, Retail Week can reveal.
The performance of the wave of retail initial public offerings (IPOs) in the past couple of years has been the worst advert imaginable for the industry.
Fashion brand In the Style has launched a strategic review of the business after its chief executive stood down and the business swung to a loss.
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