All In The Style articles

In The Style is a Manchester-based fast fashion etailer founded by chief executive Adam Frisby in 2013. Frisby had no prior business experience and started the company with his redundancy payment from a previous job assisting the disabled with work opportunities. The fashion brand was one of the first to tap into the growing social media influencer culture and utilise high-profile collaborations with reality TV stars from shows popular with its 16- to-25-year-old female target demographic. In The Style has since grown into a multinational merchant, having expanded into the US and Australia with its affordable on-trend clothing offering.