All In The Style articles
In The Style is a Manchester-based fast fashion etailer founded by chief executive Adam Frisby in 2013. Frisby had no prior business experience and started the company with his redundancy payment from a previous job assisting the disabled with work opportunities. The fashion brand was one of the first to tap into the growing social media influencer culture and utilise high-profile collaborations with reality TV stars from shows popular with its 16- to-25-year-old female target demographic. In The Style has since grown into a multinational merchant, having expanded into the US and Australia with its affordable on-trend clothing offering.
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NewsIn The Style chief executive Adam Frisby steps down
In The Style founder and chief executive Adam Frisby has announced he is stepping down from his role after 10 years at the helm.
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NewsIn The Style sold following strategic review
Online fashion retailer In The Style is to be sold for £1.2m after a strategic review.
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NewsIn the Style founder Frisby wins High Court case
In The Style founder Adam Frisby has won a High Court battle with Paul Clements – who claimed the In The Style brand name and concept was his creation.
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NewsExclusive: Loaf names Sam Perkins chief executive as founder Marshall takes up brand role
Furniture specialist Loaf has appointed former In The Style boss Sam Perkins as chief executive as founder Charlie Marshall steps aside, Retail Week can reveal.
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Opinion‘Retail’s recent wave of IPO companies look like beached whales’
The performance of the wave of retail initial public offerings (IPOs) in the past couple of years has been the worst advert imaginable for the industry.
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NewsIn the Style launches strategic review as it swings to loss
Fashion brand In the Style has launched a strategic review of the business after its chief executive stood down and the business swung to a loss.
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NewsIn The Style edges to a loss despite strong sales growth
In The Style fell into the red with its first full-year results as a listed company, as boss Sam Perkins warned that the year ahead would be “a challenging one for consumers and retailers” and lead to widening losses.
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AnalysisRetail 100: Five names forecast to have a huge impact in 2023
The 16 people Retail Week predicts will either be at the helm of UK retailers in the next few years or are already leading a burgeoning brand set to become an even bigger name
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AnalysisWinning the war for talent: How to attract and retain the workforce of the future
With staff shortages widespread across the sector, the Great Resignation far from over and the cost-of-living crisis only just beginning to play out, retail has reached an inflection point when it comes to its workforce.
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AnalysisThe state of fashion: Where do rising costs and returns leave the sector?
Fashion retailers might have been benefiting from the return to the office – and the revival of events such as festivals and weddings – but many businesses have flagged ongoing headwinds that are likely to dampen progress.
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AnalysisAnalysis: How can fashion retailers soothe their rising returns headache?
The returns headache for fashion was exacerbated over the Christmas period and is rising in line with online growth. How can retail tackle the issue head-on?
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NewsIn The Style and Burberry deliver festive sale upticks
Luxury fashion operator Burberry has delivered a rise in festive sales driven by full-price demand, while value etail operator In The Style has relied on discounting to bolster sales of delayed ranges over the Christmas period.
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Opinion‘As Boohoo warns on profits, the disruptors are increasingly looking like the disrupted’
While online powerhouse Boohoo’s ethical credentials have prompted fierce criticism, its operational prowess and consumer appeal have rarely been in question.
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NewsIn The Style earnings fall amid ‘higher than anticipated’ return rates
In The Style has suffered a fall in half-year profits after being hit by supply chain challenges and “higher than anticipated” return rates.
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OpinionMove of the Week: Perkins to lead In The Style growth journey
Sam Perkins describes himself as being “at my best in highly ambitious, entrepreneurial and collaborative organisations with a strong emphasis on data and technology”.
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NewsIn The Style names Very Group executive Perkins as new boss
In The Style has appointed Very Group executive Sam Perkins as its new boss, with founder Adam Frisby stepping into a new board-level role.
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AnalysisFrom float to flop – why the pandemic’s winners are struggling on the stock market
For retail businesses booming during the pandemic, an IPO seemed like the natural next step. Yet for many of the 2020 winners share prices have plummeted – Retail Week asks why.
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Opinion'Is Molly-Mae’s creative director appointment a fast-fashion fad or the future?'
Celebrity creative directors have become a new fashion trend this summer, but are they the next generation in brand development or just glorified influencers? Retail Week reporter Rosie Shepard offers her view.
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AnalysisApps, personalisation and UX: How Moonpig and In The Style are powering growth
As Moonpig and In The Style publish stellar results for the past year, Retail Week explores what other retailers could learn from their digital strategies.
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Retail Navigator AnalysisIn The Style (SWOT)
ITS, which had been valued at £105m when it floated in 2021, had launched a strategic review at the end of 2022 as trading continued to worsen. With its cash position falling to just £0.9m by the end of February 2023, new owner Baaj Capital will have its work cut out to turn the business around.