‘As Boohoo warns on profits, the disruptors are increasingly looking like the disrupted’

boohoo taxi

While online powerhouse Boohoo’s ethical credentials have prompted fierce criticism, its operational prowess and consumer appeal have rarely been in question.

That changed today as the fast fashion pureplay shocked the City with a profits warning. A grisly combination of increased costs, consumer caution as the Covid pandemic entered a new phase and spiralling returns wiped 14% off the etailer’s market cap as sales growth expectations were halved and likely earnings growth scaled back. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.