Oasis Warehouse

Oasis Warehouse is a mid-market, high fashion retailer that used to be part of Aurora Fashions. Spun off a few years ago, it shares management with Oasis.

The retailer’s first store was opened on London’s Duke Street in 1976 and it moved on to Argyll Street – where its flagship store is still located – in 1979.

Its mission is to create “beautifully designed product with a strong brand DNA at an accessible price”, and it has recently been investing in the product offer and store environments as part of an omnichannel strategy.

Recent growth has been driven by the online business, which accounts for 30% of sales.

Oasis Warehouse will continue to drive growth in its digital channel, complemented by a “small perfectly formed store portfolio”. Concessions, wholesale and international franchising also remain an important part of the fashion retailer’s strategy.

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