Coast is a UK women’s fashion retailer. Founded in 1996, it was previously owned by Aurora Fashions, which also owns Warehouse and Oasis. The retailer was bought out of administration by Karen Millen in October 2018. The online operations of the two brands were then purchased in a shock pre-pack administration deal with Boohoo in August 2019. All stores have subsequently closed and both Coast and Karen Millen’s websites were relaunched. Coast’s older target demographic and premium clothing contrasts with fast-fashion retailer Boohoo’s typical customer. Coast has begun to broaden its product categories and focus on a slightly younger shopper.

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