Famed for its bath bombs and commitment to animal welfare and environmental values, Lush is a global retailer of beauty, skincare, perfume and bath and body products.
Founded in Poole, Dorset in 1995 by Liz Weir and Mark Constantine, Lush has grown from cult favourite to global success story.
Similar to The Body Shop, the ethical retailer has a strong stance against animal testing and its soaps are palm oil-free. Its products are 100% vegetarian and 80% vegan, with fresh fruits and vegetables part of its recipes.
Its handmade approach gives it a unique niche in a highly competitive cosmetics sector and the business has grown considerably over recent years. The retailer operates over 100 stores in the UK and around 950 globally. New concepts have seen Lush commit to fresh products, plastic-free packaging and a dedicated perfume library across flagship stores.
Lush’s unique business approach also includes no traditional advertising, relying instead on user-generated content. As of 2019, Lush has closed all of its official social media accounts, in a bid to speak to customers more directly via live chat on its website, email and phone, though shop-specific accounts are still being run.
Handmade bath and body products retailer Lush has announced its return to Covent Garden after 10 years away.
If the past year is indicative of change to come, we’re balanced on the cusp of cutting-edge technologies becoming a must-have, rather than a nice-to-have, for retailers keen to remain ahead of the curve
With an overriding ethos focused on “leaving the world Lusher than we found it”, the Retail Week analyst team explores five ways Lush is strengthening its brand identity to drive future growth
Climate change is accelerating and so are consumer’s environmental concerns. We explore how retailers are stepping up their eco-efforts with investments throughout the supply chain
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts.
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