Footasylum is a footwear and fashion retailer that was established by the founders of JD Sports in 2005. Footasylum focuses on trendy sports and leisure wear aimed at young fashion-conscious consumers. Retail Week provides news, analysis, features and opinion about Footasylum and the fashion sector.
Footasylum has entered a strategic partnership with British streetwear brand Trapstar.
Mike Ashley, has admitted to arranging covert footage of his rival Peter Cowgill that ultimately forced the JD Sports chairman out of the company, and Cowgill has now hit back.
Sports nutrition brand Myprotein has partnered with Footasylum to bring its activewear category to the high street.
Footasylum has poached Gymshark global manager Hannah Mercer to be its new chief executive.
Footasylum is ramping up its store expansion plans for the UK after extending its revolving credit facility from £35m to £60m.
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