Smyths Toys Superstores is an Irish toy retailer that also has a presence in the UK, Austria, Germany and Switzerland. Retail Week provides news, analysis, features and opinion about Smyths and the toys sector.
Disney Consumer Products director of UK&I retail and EMEA ecommerce Ollie Pryor speaks to Retail Week about in-store theatre, Christmas activations, and how their approach with retailers has refined over the years.
This year more than most, people have been looking forward to the beginning of Christmas ad season. We’ve had the return of Kevin the Carrot, John Lewis giving a little love and racist comments surrounding the Sainsbury’s ad. But which offerings have hit the mark?
Smyths Toys poured salt on Toys R Us’ wounds this week by snapping up 93 of its former rival’s stores in Germany, Austria and Switzerland.
Smyths Toys has struck a deal to buy the Toys R Us business in Germany, Austria and Switzerland.
Upmarket stationery brand and retailer Smythson succeeds in making a bold statement at Selfridges Oxford Street, as John Ryan discovers.
Advertisement
