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Nike confirms release date for Skims activewear brand
Nike is set to debut its highly anticipated new women’s activewear brand in partnership with Kim Kardashian’s Skims this Friday (September 26).
Feature
Trimming fat or cutting muscle? How retailers can preserve their brand story in an era of cost-cutting
In the early 1990s, as sky-high interest rates, falling house prices, and an overvalued exchange rate sent the economy into a tailspin, McDonald’s famously slashed its brand marketing budget in a bid to cut costs. Just as famously, it lived to regret that decision.
JD Sports holds firm on outlook but warns of uncertainty over tariffs
Shein takes the lead in the global apparel market for another year, says GlobalData
Frasers enters new retail partnership to expand ‘ambitious international growth plans’
Nike is vowing to ‘return sport to the centre of everything we do’ as sales fall