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Analysis
How UK consumers shopped with AI over Christmas
AI is not only being harnessed by retailers looking to simplify operations, cut costs and save time, but by consumers who want an easier and improved shopping experience.
Analysis
Test drive: Googleās virtual fashion try-on tool
Google launched its virtual fashion try-on tool in the UK and India in December, a few months after its US launch, leveraging AI so users can see what apparel items may look like on their bodies