Google hopeful for uptick in virtual try-on users as it promises more investment
Google is expecting more users to test out its virtual try-on tool in the coming weeks, as it teases more innovation and features in the future.
Speaking to Retail Week, Google Shopping product lead Praveen Krishnakumar said the team is hopeful for a “massive uptick” of users leveraging the virtual try-on tool as spring tends to be a time for an increase in fashion searches.
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