Explainer: What do Google’s new products mean for the future of ecommerce?

Goolge universal cart showing Sephora and Nike purchases

Source: Google

There was a lot to unpack during Google’s I/O 2026 event and Google Marketing Live as it unveiled countless new products and innovations.

A huge theme across both events was of course AI, and how it can be leveraged across search, purchasing and advertising.

 

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