The Entertainer’s Andrew Murphy on Meccano relaunch, new stores and Christmas
Employee-owned The Entertainer is poised to relaunch the iconic Meccano brand, for which it acquired the rights a year ago. As the retailer gears up for the golden quarter, it’s one reason why chief executive Andrew Murphy is confident
“Licensed toys are more than 40% of the market now globally. Walk into a toy department or store and what you’ll be struck by is how movies, digital gaming, TV programmes, how these things have come to life through toys. Meccano is an excellent canvas for that, and one that we’re really excited to be the custodians of.”
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