What does Shein really want with US ethical fashion label Everlane?

Everlane website

Source: M4OS Photos/Alamy

Shein made headlines this week when it emerged that the fast fashion giant had scooped up US fashion label Everlane.

The deal is thought to value the brand, which prides itself on sustainability, at around $100m (£74.6m) - a steep discount to the $550m (£410.6m) it once commanded during the pandemic.

 

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