M&S tops Christmas ad YouTube views table so far
Data from YouTube UK’s Christmas Ads Leaderboard, shared exclusively with Retail Week, shows that Marks & Spencer’s ad tops the table six weeks before Christmas
M&S’ advert features Dawn French hosting a Christmas party in a magical HGV on a road gridlocked with holiday traffic. Amazon has also had great success re-releasing its 2023 ad, with pensioners sledging to a Beatles soundtrack, currently placing second with 67 million views.
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