Superdrug

Superdrug is one of the largest health and beauty retailers in the UK. It is part of the AS Watson Group, which comprises discounter Savers and fragrance specialist The Perfume Shop. Retail Week provides news, analysis, features and opinion about Superdrug and the health and beauty sector.

Latest news and insight on Superdrug from Retail-Week.com

Interview
Marketing: How Superdrug captures new customers working with Sampl
2026-08-28T06:00:00+01:00By Megan Robinson
“Sampling is probably one of the oldest forms of marketing, but it didn’t evolve for many years,” Sampl’s chief marketing officer, Adam Wright, told Retail Week.
Analysis
Partnership update: Asda expands partnerships for both grocery and fashion, Dunelm and Google Cloud launch an AI assistant, and more
2026-08-25T06:00:00+01:00By Megan Robinson
Welcome to the Solutions Spotlight partnership update: Retail Week’s round-up of the latest innovative technology and supply chain tie-ups in retail.
Analysis
AI has boardroom’s blessing - workforce adoption is the next challenge
2026-07-13T06:00:00+01:00In paid partnership with Wipro, By Ben Sillitoe
There’s a CEO mandate for AI-led transformation within retail, but IT and supply chain leaders tell Retail Week the challenge now is getting the wider workforce to adapt and adopt.

More on Superdrug

Opinion

‘IPOs would show there’s more going on in retail than doom and gloom’

2026-07-09T13:55:00+01:00By George MacDonald

Superdrug owner AS Watson, books specialist Waterstones, and furniture retailer Dusk are among those looking at floating in London, where their presence would be a welcome boost, says George MacDonald

News

AS Watson appoints global strategic partners for next phase of AI transformation

2026-07-07T11:49:00+01:00By Megan Robinson

AS Watson Group, parent company of Superdrug and Savers, has appointed 31 global strategic technology partners to accelerate the next phase of its AI-powered offline plus online (O+O) transformation.

Superdrug delivers ‘robust growth’ as profits and sales rise
2026-07-06T06:18:00+01:00By Hugh Radojev
Pureseoul teases debut Scotland store and expanded Superdrug partnership
2026-06-25T14:00:00+01:00By Megan Robinson
Superdrug owner AS Watson launches new data-driven brand platform
2026-06-22T11:12:00+01:00By Megan Robinson
AS Watson CEO Malina Ngai on the Middle East, the UK market and AI
2026-05-26T12:47:00+01:00By Charlotte Hardie

Superdrug owner eyes London flotation before end of year
2026-05-26T06:41:00+01:00By George MacDonald
Superdrug and Savers appoint new supply chain director
2026-03-26T16:27:00+00:00By Megan Robinson
In pictures: Retail Week Awards 2026 winners gallery
2026-03-20T11:29:00+00:00
Retail Week Awards 2026 winners revealed
2026-03-19T23:00:00+00:00By Hugh Radojev

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