Superdrug is one of the largest health and beauty retailers in the UK. It is part of the AS Watson Group, which comprises discounter Savers and fragrance specialist The Perfume Shop. Retail Week provides news, analysis, features and opinion about Superdrug and the health and beauty sector.
Superdrug has recently launched its new POP own-brand range aimed at a younger audience.
Superdrug’s gifting helpline has seen success ahead of Christmas as customers look to humans for advice for better personal choices, suggestions and gifting options.
The high-street health and beauty retailer will be available on the rapid delivery platform in time for the festive season.
Superdrug has partnered with Korean beauty retailer Pure Seoul to bring hundreds of items to its roster as it makes its first major step into international beauty products.
The Very Group has tapped former Superdrug head of retail media Paul Stafford to run its own Very Media Group.
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