More on Superdrug
Own-brand beauty: How ‘budget’ lines have disrupted the market
With beauty retailers enjoying a bumper Christmas trading period, the one thing they all had in common was the resounding success of their competitively-priced, own-brand products against the traditionally dominant branded offerings.
Superdrug sales surge as market share grows
Superdrug has reported a surge in sales driven by affordable pricing and uptake in members-only deals as customers continue to battle the cost-of-living crisis and inflation in the run-up to Christmas.