All Superdrug articles
Superdrug is the second-largest health and beauty retailer in the UK, after Boots. It is part of the AS Watson Group, which comprises discounter Savers and fragrance specialist The Perfume Shop. Superdrug opened its first shop in Putney, London, on April 1966. Now it has over 800 branches across the UK and Ireland.
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News
Superdrug increases market share as profits and sales jump
Superdrug has grown market share for the third straight year. A focus on price and adding new stores has led to a jump in both pre-tax profits and sales.
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News
Superdrug opens its largest ever UK store
Superdrug has opened its largest bricks-and-mortar store in the UK.
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Interview
Q&A: Superdrug’s trading director on its ‘secret weapons’ in the race for growth in beauty
Retail Week sits down with Superdrug trading director Megan Potter to talk about the retailer’s recent performance, the rainy start to summer, Red Sea disruption and more
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Retail Navigator Analysis
Superdrug (Strategy)
Superdrug is planning to open an additional 25 new stores in 2024, including some of its largest, while seven stores are due to be extended and 60 refitted. The retailer has continued to build the infrastructure to support its multichannel growth.
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News
Exclusive: Superdrug outgrows global giant to become second-biggest beauty retailer in UK
Superdrug has overtaken one of the largest global cosmetics beauty firms to become the second biggest health and beauty retailer in the UK, Retail Week can reveal.
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Data
Ranking: The 20 biggest beauty retailers dominating the UK market
The beauty market is as competitive as it is lucrative. To see who has the edge over others, we asked Retail Week sister brand Retail Navigator to reveal the biggest beauty retailers in the UK.
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News
Superdrug ramps up bricks-and-mortar expansion with 25 new stores
Superdrug is boosting investment in its bricks-and-mortar footprint as it celebrates its 60th year on the Britsh high street.
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News
AS Watson appoints Malina Ngai as new group CEO
AS Watson Group, which owns Superdrug, Savers and The Perfume Shop in the UK, has appointed Malina Ngai as the new group chief executive, starting May 1.
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Analysis
Future Leaders 2024: Meet UK retail’s 30 CEOs in waiting
Senior executives from Asda, Superdrug, Frasers, John Lewis, Sainsbury’s and Marks & Spencer are among the 30 names tipped to lead the country’s biggest retailers in years to come, according to Retail Week’s annual index
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Data
Data: Sosandar and Superdrug smash ecommerce growth – find out how
The UK retailers winning at ecommerce, with the highest online sales growth for FY22, have been revealed in a new Retail Week report
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News
Superdrug cosmetics price freeze celebrates highest market share
Superdrug is set to freeze prices on over 5,000 cosmetic products “as part of the business’s ongoing commitment to support shoppers, through the rising cost of living”.
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Analysis
International Women’s Day 2024: how are retailers celebrating?
As the calendar flips to March 8, Retail Week shines the spotlight on what some retailers are doing to mark International Women’s Day (IWD).
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News
Superdrug partners with Gophr to offer on-demand pharmacy delivery
Superdrug has partnered with on-demand delivery network Gophr to deliver prescriptions direct to UK homes.
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News
Superdrug and Co-op kick off Apprenticeship Week with new roles
Superdrug and the Co-op have announced new apprenticeship roles as they push for reform to the apprenticeship levy scheme.
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Analysis
Own-brand beauty: How ‘budget’ lines have disrupted the market
With beauty retailers enjoying a bumper Christmas trading period, the one thing they all had in common was the resounding success of their competitively-priced, own-brand products against the traditionally dominant branded offerings.
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News
Superdrug sales surge as market share grows
Superdrug has reported a surge in sales driven by affordable pricing and uptake in members-only deals as customers continue to battle the cost-of-living crisis and inflation in the run-up to Christmas.
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News
Superdrug cuts up to 50% off its own-brand prices
Superdrug has announced up to 50% price cuts across a range of everyday items, from healthcare products to cosmetics, as it looks ”to make everyday more affordable for shoppers.”
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News
Superdrug launches early Sale ahead of Christmas
Superdrug has announced early reductions on Christmas gifting ahead of January as it commits to making the holiday more affordable and accessible to customers.
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Interview
Q&A: Superdrug’s ecommerce director on innovating loyalty
Superdrug marketing, ecommerce and customer director Matt Walburn speaks to Retail Week on spearheading changes in the loyalty scheme market and the journey since the launch of Superdrug Marketplace.
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News
Superdrug rolls out Black Friday offers to loyalty card members
Superdrug has launched a range of Black Friday offers with early access for its Health and Beautycard members.