AS Watson Group, parent company of Superdrug and Savers, has appointed 31 global strategic technology partners to accelerate the next phase of its AI-powered offline plus online (O+O) transformation.

The health and beauty giant said the new partnerships reinforce its long-term commitment to build an “integrated global technology ecosystem that supports faster innovation, stronger cyber resilience and scalable growth” across global operations.

The group continues to invest heavily in technology, data and AI as part of its Technology Partnership Programme, to focus on enterprise productivity, personalisation, cyber security and digital commerce. The programme now supports its long-term digital and O+O strategy.

It is also embedding AI across functions rather than in isolation to enable “enterprise‑wide value creation at scale”.

From now, the group said the programme will focus on “AI‑led automation, personalised O+O experiences, data and analytics, cyber resilience, scalable technology platforms, and productivity at scale”.

AS Watson group chief executive Dr Malina Ngai said: “AI is not a standalone technology layer. It is a core capability that runs across the organisation. Our priority is to use AI to remove friction, accelerate execution and help our people focus on creating value for customers. 

“Our 31 global technology partners play a critical role in this journey. Together, we are combining data, technology and human judgement to build a more agile, scalable and future‑ready organisation.”