Superdrug rolls out new in-store fixture focused on viral and trending products

Superdrug store exterior

Source: Moonstone Images/Getty Images

High street beauty retailer Superdrug has launched a new in-store initiative aimed at showcasing the newest trending and viral beauty products.

The new initiative continues Superdrug’s strategy of enhancing the in-store customer experience through trends, new brands, and innovation with a modern retail environment.

 

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