Superdrug has hailed its resilience on the UK high street after delivering “robust growth” across stores and online channels despite economic uncertainty.
For the 2025 financial year, the beauty retailer reported a 5.2% increase in sales to over £1.7bn and a 5.3% jump in profit before tax, which Superdrug said was driven by its “compelling own-brand proposition, competitive pricing and targeted promotional activity”.
Operating profit for the period was £154.7m, while operating margin improved 0.2 percentage points to 9% for the year.
Superdrug said that “investment continued to be a key growth driver” for the business during the period. It opened 22 new stores in 2025 and refurbished a further 45 sites.
The retailer also launched its Beauty Playground at Westfield Stratford, which it said translates “online behaviour into a physical retail experience”.
Superdrug launched its retail media “Offline plus Online” strategy, rolling out over 500 digital screens across its store estate, and expanded its online marketplace with a move into fashion with brands such as Nike, Jack & Jones and Crocs.
Chief executive Peter Macnab said: “We are pleased to report another strong year for Superdrug, despite a challenging backdrop for retail in the UK and continued pressure on household budgets. These results demonstrate the strength of our customer proposition and the continued relevance of Superdrug’s service and offering.
“Our colleagues have been central to this performance. Their passion, expertise and commitment are what brings Superdrug to life for communities across the country.
“Customers are choosing us for great value, trusted advice, exciting brands and everyday affordability, and we will continue to invest in the areas that matter most to them. Our position and ambition are clear – to remain the most- loved destination for accessible health and beauty in the UK.”
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