Frasers Group is the retail group founded by Mike Ashley in 1982 and previously known as Sports Direct International. Its brands include Sports Direct, Game, Flannels, Evans Cycles, Jack Wills and House of Fraser (trading as Frasers), which it bought out of administration in 2018. There are nealry 30 department stores trasing under the Frasers and House of Fraser fascias, primarily selling a range of hihh street and luxury fashion and beauty products. Retail Week provides news, analysis, features and opinion about Frasers Group and the department stores sector.
The retailer aims to succeed by being both landlord and store operator in outlet centres, the best of which have proved to be resilient and successful destinations
Frasers Group has continued its spending spree by riding to the rescue of children’s cycle-maker Frog Bikes.
Frasers Group has purchased two designer outlets in York and the East Midlands, which the retail giant claims takes its share of the total UK outlet market to over one-fifth.
Welcome to the Solutions Spotlight partnership update: Retail Week’s round-up of the latest innovative technology and supply chain tie-ups in retail
Frasers Group has reimagined its sports brand Slazenger with the launch of Off-Court, a premium fashion label.
Advertisement
