Frasers Group

Frasers Group is the retail group founded by Mike Ashley in 1982 and previously known as Sports Direct International. Its brands include Sports Direct, Game, Flannels, Evans Cycles, Jack Wills and House of Fraser (trading as Frasers), which it bought out of administration in 2018. There are nealry 30 department stores trasing under the Frasers and House of Fraser fascias, primarily selling a range of hihh street and luxury fashion and beauty products. Retail Week provides news, analysis, features and opinion about Frasers Group and the department stores sector.

Frasers Group

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Sports Direct Liverpool store front

News

Frasers Group says Sports Direct advert ban is ‘fundamentally wrong’

2026-09-02T06:32:00+01:00By

Frasers Group on behalf of Sports Direct has released a statement calling the Advertising Standards Authority’s (ASA) ban on its advert “fundamentally wrong” and is contesting it “fully”.

christopher-wootton Fraserz

News

Frasers CFO urges ASA to change ‘unlawful barriers’ to price competition

2026-08-28T13:48:00+01:00By

Frasers Group chief financial officer Chris Wootton has written to the chair and chief executive of the Advertising Standards Authority (ASA) urging the firm to rethink its approach to recommended retail prices (RRPs).

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