The Perfume Shop

Founded in 1992, The Perfume Shop is a UK specialist fragrance retailer that sells a wide range of leading perfume brands with the aim of making these accessible to everyone at an affordable price. Since 2005, The Perfume Shop has been part of leading global health and beauty group AS Watson, which also owns Superdrug and Savers. Retail Week provides news, analysis, features and opinion about The Perfume Shop and the health and beauty sector.

Latest news and insight on The Perfume Shop from Retail-Week.com

News
The Perfume Shop reports sale increase driven by gifts and personalisation
2026-01-13T10:56:00+00:00By Megan Robinson
The Perfume Shop has reported a rise in sales over the festive period as gift sets and personalisation services were popular.
Feature
Reviewed: The best retailer Christmas adverts of the year
2025-11-17T07:00:00+00:00By Ellis Hawthorne
We’ve gathered a panel of experts from Adland to deliver their verdict on some of the biggest retailer adverts of 2025.
News
The Perfume Shop enjoys strong sales from new boutique concept
2025-11-04T16:59:00+00:00By Aoife Morgan
The Perfume Shop said its new Boutique concept stores have “exceeded expectations” following strong sales of niche scents.

More on The Perfume Shop

News

Biggest festive retail recruiters revealed amid record-breaking job search figures

2025-10-15T00:01:00+01:00By George Arnett

The recruitment platform revealed that jobseeker searches for Christmas roles in the UK were up 28% year on year, the highest level it had seen since comparable data began in 2018.

News

Rituals ups Christmas recruitment drive for ‘big push’

2025-09-19T10:29:00+01:00By Hugh Radojev

Health and beauty retailer Rituals is ramping up its Christmas recruitment drive this year, as it prepares for a “big push” this peak season, Retail Week can reveal.

Cotswolds Designer Outlet: The new retail destination aiming to be accessible to everyone
2025-08-01T06:30:00+01:00By Megan Robinson
First look: The Perfume Shop’s debut luxury boutique store
2025-07-25T12:21:00+01:00By Megan Robinson
The Perfume Shop launches ‘Boutique’ store format
2025-05-29T15:59:00+01:00By Ellis Hawthorne
The Perfume Shop freezes prices of hundreds of ‘bestsellers’ until 2026
2025-05-06T12:07:00+01:00By Chloe Mills

The Perfume Shop reveals ‘significant step’ in closing gender pay gap
2025-03-13T09:46:00+00:00By Megan Robinson
The Perfume Shop is expanding its partnership with Deliveroo
2025-02-21T10:20:00+00:00By Megan Robinson
The Perfume Shop has recorded strong Valentine’s sales
2025-02-18T11:17:00+00:00By Megan Robinson
AS Watson promotes from within for new Superdrug property director
2025-01-30T14:25:00+00:00By Hugh Radojev

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