The Perfume Shop

Founded in 1992, The Perfume Shop is a UK specialist fragrance retailer that sells a wide range of leading perfume brands with the aim of making these accessible to everyone at an affordable price. Since 2005, The Perfume Shop has been part of leading global health and beauty group AS Watson, which also owns Superdrug and Savers. Retail Week provides news, analysis, features and opinion about The Perfume Shop and the health and beauty sector.

Latest news and insight on The Perfume Shop from Retail-Week.com

Feature
Reviewed: The best retailer Christmas adverts of the year
2025-11-17T07:00:00+00:00By Ellis Hawthorne
We’ve gathered a panel of experts from Adland to deliver their verdict on some of the biggest retailer adverts of 2025.
News
The Perfume Shop enjoys strong sales from new boutique concept
2025-11-04T16:59:00+00:00By Aoife Morgan
The Perfume Shop said its new Boutique concept stores have “exceeded expectations” following strong sales of niche scents.
News
Biggest festive retail recruiters revealed amid record-breaking job search figures
2025-10-15T00:01:00+01:00By George Arnett
The recruitment platform revealed that jobseeker searches for Christmas roles in the UK were up 28% year on year, the highest level it had seen since comparable data began in 2018.

More on The Perfume Shop

News

Rituals ups Christmas recruitment drive for ‘big push’

2025-09-19T10:29:00+01:00By Hugh Radojev

Health and beauty retailer Rituals is ramping up its Christmas recruitment drive this year, as it prepares for a “big push” this peak season, Retail Week can reveal.

Feature

Cotswolds Designer Outlet: The new retail destination aiming to be accessible to everyone

2025-08-01T06:30:00+01:00By Megan Robinson

A brand new designer outlet has opened in the English countryside in what has been described as the “only major retail destination opening in the UK in 2025”. Retail Week was the first to visit the Cotswolds Designer Outlet shortly after its launch to discover what it has to offer shoppers.

First look: The Perfume Shop’s debut luxury boutique store
2025-07-25T12:21:00+01:00By Megan Robinson
The Perfume Shop launches ‘Boutique’ store format
2025-05-29T15:59:00+01:00By Ellis Hawthorne
The Perfume Shop freezes prices of hundreds of ‘bestsellers’ until 2026
2025-05-06T12:07:00+01:00By Chloe Mills
The Perfume Shop reveals ‘significant step’ in closing gender pay gap
2025-03-13T09:46:00+00:00By Megan Robinson

The Perfume Shop is expanding its partnership with Deliveroo
2025-02-21T10:20:00+00:00By Megan Robinson
The Perfume Shop has recorded strong Valentine’s sales
2025-02-18T11:17:00+00:00By Megan Robinson
AS Watson promotes from within for new Superdrug property director
2025-01-30T14:25:00+00:00By Hugh Radojev
The Perfume Shop has launched a new retail media proposition
2025-01-09T11:59:00+00:00By Megan Robinson

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