The Perfume Shop has unveiled its latest gender pay gap report, showing “continued progress” towards pay equity and a growing number of women in leadership roles.

The retailer’s mean gender pay gap improved to 12.93%, a reduction of 2.06 percentage points from 2024, as it continues to balance pay outcomes across the business.

The report also revealed a development in bonus pay, as the media bonus gap changed from 7.97% in 2024 to 9.87% in 2025. 

The Perfume Shop said the improvement is steered by “continued investment in commission” for store-based teams during the golden quarter.

Participation in bonus schemes is also very strong, with 92% of women receiving a bonus compared with 83% of men. Of all employed in the upper pay quartile, 76% are women.

Two women have also been recently promoted. Lauren Seabrook is now head of supply chain, and Shelley Malone is now logistics operations manager.

Managing director Gill Smith said: “We are incredibly proud of the progress our teams continue to make. Developing talent from within the business is a key part of our culture, and seeing females progress into senior roles is always a highlight. 

“Our gender pay gap report allows us to track progress, hold ourselves accountable, and ensure we continue creating opportunities for everyone across our business.”

The Perfume Shop people, sustainability and development director Michelle Fellows added: “At The Perfume Shop, our people are at the heart of everything we do. While gender pay reporting is an important benchmark, our focus remains on creating an environment where everyone can grow, develop, and be rewarded fairly. 

“We’re encouraged to see positive progress across several of our key measures this year, particularly the movement in our bonus pay gap in favour of women. This can also be seen across the significant contribution from our female colleagues who deliver across our stores.”

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