All Victoria Plum articles is a leading online-only bathroom retailer in the UK. Its business model is based primarily on sourcing and designing product directly and delivering very quickly. Nevertheless, in recent years it has introduced manufacturer brands to its product range to complement its in-house offer. In late 2019, the retailer had a change of private equity owner, with UK-based Endless acquiring it from US firm TPG Capital, which had purchased a controlling interest in 2014.