Asos

Fashion retailer and marketplace Asos sells fast fashion from over 900 brands. It was founded in London in 2000, originally as an acronym for ‘As Seen On Screen’. Retail Week provides news, analysis, features and opinion about Asos and the fashion sector.

Latest news and insight on Asos from Retail-Week.com

Data
Fun leaderboard: the 80 ‘most fun’ retailers, according to consumers
2026-04-30T10:16:00+01:00By Ellis Hawthorne
Thanks to data shared with Retail Week by OC&C, we can reveal the UK retailers that consumers say are the most fun to shop with.
Analysis
Asos pierces war gloom with ‘green shoots’ update
2026-04-23T14:25:00+01:00By George MacDonald
As Asos pushes on with its turnaround, boss José Antonio Ramos Calamonte was able to report the first monthly increase in new customers for five years, and changes made to sourcing mean there has been no war hit so far
News
Asos shows ‘topline improvement’ as losses narrow and customer base grows
2026-04-23T06:30:00+01:00By Megan Robinson
Asos has reported early signs of “topline improvement” as its losses narrow, and it has grown new customers.

More on Asos

Analysis

What is fashion’s obsession with speed?

2026-04-22T23:01:00+01:00By Aoife Morgan

Behind the billboards and catwalks, there’s a race taking place in the mass-market fashion sector currently that you might not be aware of. Brands are now competing on who can create, produce, and sell the latest trends on the shop floor the quickest.

Gallery

Store gallery: Asos pops up at Adidas Oxford Street flagship for the weekend

2026-04-16T06:36:00+01:00By Aoife Morgan

Asos has taken over part of Adidas’ London Oxford Street flagship for the weekend to celebrate the launch of its third womenswear collection with the sporting giant.

Asos marks third Adidas Originals collection with London pop-up
2026-04-09T06:00:00+01:00By Aoife Morgan
Charts of the Week: Fashion ecomm and EBITDA, UK payments, and more
2026-04-07T11:49:00+01:00By George Arnett
App tour: How Asos’ revamped app is helping the fashion giant win back shoppers
2026-03-25T16:28:00+00:00By Aoife Morgan
Asos improves profitability as turnaround takes hold
2026-03-25T07:20:00+00:00By Ellis Hawthorne

Frasers increases exposure to Asos
2026-03-24T15:15:00+00:00By Aoife Morgan
Asos names former Amazon Fashion exec as new global trading boss
2026-03-18T16:56:00+00:00By Aoife Morgan
Here’s what happened at Topshop’s AI-powered shoppable catwalk
2026-03-02T16:26:00+00:00By Aoife Morgan
Topshop global marketing director: ‘There’s much more to come’
2026-02-27T15:09:00+00:00By Aoife Morgan

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