All Asos articles
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AnalysisAsos pierces war gloom with ‘green shoots’ update
As Asos pushes on with its turnaround, boss José Antonio Ramos Calamonte was able to report the first monthly increase in new customers for five years, and changes made to sourcing mean there has been no war hit so far
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NewsAsos shows ‘topline improvement’ as losses narrow and customer base grows
Asos has reported early signs of “topline improvement” as its losses narrow, and it has grown new customers.
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AnalysisWhat is fashion’s obsession with speed?
Behind the billboards and catwalks, there’s a race taking place in the mass-market fashion sector currently that you might not be aware of. Brands are now competing on who can create, produce, and sell the latest trends on the shop floor the quickest.
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GalleryStore gallery: Asos pops up at Adidas Oxford Street flagship for the weekend
Asos has taken over part of Adidas’ London Oxford Street flagship for the weekend to celebrate the launch of its third womenswear collection with the sporting giant.
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NewsAsos marks third Adidas Originals collection with London pop-up
Asos is set to release its third womenswear collection with Adidas Originals next week, with the collaboration available to buy in-person at the sportswear giant’s London flagship for the first time.
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Chart of the WeekCharts of the Week: Fashion ecomm and EBITDA, UK payments, and more
How two leading fashion etailers have dealt with falling revenue, and how the UK pays compares to the rest of Europe
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AnalysisApp tour: How Asos’ revamped app is helping the fashion giant win back shoppers
Asos reported this morning its underlying profitability had jumped by 50% and that it was making “good progress” in its quest to win back customers
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NewsAsos improves profitability as turnaround takes hold
Asos has reported an almost 50% jump in its underlying profitability for the first half of its financial year.
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NewsFrasers increases exposure to Asos
Frasers Group has increased its exposure in Asos to 29.26%, after adding potential voting rights through financial instruments.
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NewsAsos names former Amazon Fashion exec as new global trading boss
Asos has appointed Amazon Fashion general manager Natasha Jeffers to the newly created role of managing director of global trading.
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AnalysisHere’s what happened at Topshop’s AI-powered shoppable catwalk
Hot off the heels of London Fashion Week, I headed up to Manchester to spend the evening with Topshop and witness the world’s first AI-powered immersive shoppable catwalk
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InterviewTopshop global marketing director: ‘There’s much more to come’
Topshop is once again breaking the boundaries of fashion as the brand hosted the world’s first AI-driven catwalk last week.
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NewsAsos pays tribute to co-founder after death from fall
Asos has paid tribute to one of its co-founders who died after a fall in Thailand.
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AnalysisCan Topshop regain its past heights with John Lewis tie-up?
Cult fashion favourite Topshop is back on British high streets this week under its tie-up with department store chain John Lewis
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NewsAsos launches virtual try-on tool
Asos has introduced a new virtual try-on tool that lets customers view how selected products look on them.
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NewsAsos head of loyalty departs
Asos head of loyalty and customer engagement Macy Hong has left the online fashion giant after more than three years.
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NewsAsos speeds up design process with AI tool
Asos has upskilled more than 100 of its designers in generative AI to speed up its production process.
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NewsTopshop launches dedicated European website
Topshop has launched a dedicated European website, which aims to deliver the “full brand experience” to customers based in 23 countries across the continent.
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NewsAsos introduces handling fee for serial returners
Asos is to start charging UK customers who frequently send back their orders a handling fee as it clamps down on serial returners.
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FeatureInside the boardroom: what retail leaders expect in the year ahead
What’s next for retail in 2026? We spoke to the biggest names in British retail to uncover their predictions for the challenges and opportunities ahead.