All Asos articles
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InterviewQ&A: Asos EVP of product on driving relevance with Test & React
Asos executive vice president of product Elena Martínez Ortiz says the ecommerce giant’s ‘Test and React’ model is all about ensuring it stays relevant in the fashion conversation.
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NewsAsos hires former Next director for own-brand label
Asos has appointed former Next executive Jon Bennett as its new menswear product director for its Design label.
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NewsAsos customer and technology bosses step down
Asos has revealed that Ben Blake, EVP of customer and commercial, and Przemek Czarnecki, EVP of technology, will leave the business at the end of the month.
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NewsAsos names ex-Amazon executive as global head of trading
Asos has appointed former Amazon executive Lizzie Jones as its new global head of trading.
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DataRanking: the UK retailers that consumers think offer the best value for money
Thanks to data shared with Retail Week by OC&C, we can reveal the 150 UK retailers that Brits think offer the best value.
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NewsAsos strikes partnership with Deliveroo for limited-edition football shirts
Asos has teamed up with Deliveroo to make a limited-edition drop of Asos Design football shirts available to order through the instant delivery firm’s app.
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NewsTopshop.com relaunches in Ireland
Topshop has launched a standalone website in Ireland, giving customers a direct way to shop the fashion brand’s full collection.
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Opinion‘Too many strategic decisions are built on underlying tech assumptions that no longer apply’
A surprising number of transformation programmes are built to address familiar challenges without acknowledging how far the parameters of what’s technically possible might shift, maintains AlixPartners’ Brian Kalms
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NewsAsos bolsters menswear offer with new third-party brands
Asos is adding nine new menswear brands to its line-up as it doubles down on its commitment to build a leading destination for credible and culturally relevant fashion.
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AnalysisPartnership update: Asos taps into ChatGPT, Ikea fights crime with new collaboration, and more
Welcome to the Solutions Spotlight partnership update: Retail Week’s round-up of the latest innovative technology and supply chain tie-ups in retail
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NewsTopshop drafts in retail property advisers as it weighs up store plans
Topshop is working with retail property advisers as the fashion brand looks to expand its bricks-and-mortar network, Retail Week can reveal.
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NewsAsos launches stylist app in ChatGPT
Asos has launched a styling app in ChatGPT to bring fashion discovery through products and video content to consumers in the UK and US.
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NewsM&S acquires ex-Asos warehouse for £67.5m
M&S has acquired Asos’ former Lichfield distribution centre for £67.5m to accelerate the ongoing transformation of its fashion, beauty and home business.
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AnalysisVirtual try-on: Gimmick or soon to solve the industry’s returns problem?
Virtual try-on and augmented reality (AR) are not new innovations, yet more brands and retailers are investing in this space. Fashion powerhouse Zara is one of them.
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DataFun leaderboard: the 80 ‘most fun’ retailers, according to consumers
Thanks to data shared with Retail Week by OC&C, we can reveal the UK retailers that consumers say are the most fun to shop with.
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AnalysisAsos pierces war gloom with ‘green shoots’ update
As Asos pushes on with its turnaround, boss José Antonio Ramos Calamonte was able to report the first monthly increase in new customers for five years, and changes made to sourcing mean there has been no war hit so far
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NewsAsos shows ‘topline improvement’ as losses narrow and customer base grows
Asos has reported early signs of “topline improvement” as its losses narrow, and it has grown new customers.
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AnalysisWhat is fashion’s obsession with speed?
Behind the billboards and catwalks, there’s a race taking place in the mass-market fashion sector currently that you might not be aware of. Brands are now competing on who can create, produce, and sell the latest trends on the shop floor the quickest.
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GalleryStore gallery: Asos pops up at Adidas Oxford Street flagship for the weekend
Asos has taken over part of Adidas’ London Oxford Street flagship for the weekend to celebrate the launch of its third womenswear collection with the sporting giant.
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NewsAsos marks third Adidas Originals collection with London pop-up
Asos is set to release its third womenswear collection with Adidas Originals next week, with the collaboration available to buy in-person at the sportswear giant’s London flagship for the first time.