All Asos articles
Fashion retailer and marketplace Asos sells fast fashion from over 850 brands. It was founded in London in 2000, originally as an acronym for ‘As Seen On Screen’ with the tagline ‘buy what you see on film and TV’ – the retailer initially sold imitations of famous onscreen items. Its primary target market is young adults, including its own-label women’s range launched in 2004 and men’s range in 2007. The retailer launched its independent boutique and vintage section Asos Marketplace in 2010 and now represents sellers from 800 labels worldwide. Asos operates a number of dedicated websites and ships to 196 countries from fulfilment centres in the UK, the US and Europe.
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Opinion
‘As Morrisons marks 125 years in business, how many newer retailers will enjoy similar lifespans?’
Retail thrives on the new but the businesses that last longest are founded on principles that never lose their relevance, observes George MacDonald.
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News
Asos tells staff virtual meetings are ‘detrimental’ to performance
Asos staff have been warned that online meetings have a ‘detrimental’ impact on performance and that those disobeying its flexible working rules will face disciplinary action.
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Retail Navigator Analysis
Asos (Strategy)
Set on trading internationally in a more capital-light way, Asos recently announced an exclusive long-term partnership with Reliance Retail to bring Asos’ own brands to India via exclusive brand stores, multi-brand stores and ecommerce platforms.
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News
Asos joins forces with Reliance to disrupt Indian market
Asos has announced an exclusive long-term partnership with Reliance Retail, a subsidiary of Reliance Industries, to bring Asos own brands to the Indian market.
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Opinion
‘Even by its own measures, Boohoo faces a long path to recovery’
Boohoo’s KPIs did not tell a happy story when the retailer posted its annual results this week, and achieving sustainable and profitable success will be a challenge as competitors such as Shein grow, writes George MacDonald
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Data
Ranking: The top 15 most productive fashion retailers
We’ve teamed up with our sister brand Retail Navigator to give you a rundown of the fashion retailers that have the lowest cost of staff to sales ratio, and are therefore the most productive players in the sector.
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Opinion
‘Asos and Superdry will remain fashion victims unless they win back customers’
While Asos and Superdry can tinker with things behind the scenes as much as they like, neither brand seems able to articulate how they plan to go about attracting new customers or winning old ones back.
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News
Asos sales continue to fall as it appoints new CFO
Asos has reported another slump in sales but says it will meet profit guidance for this year as it introduces a new chief financial officer.
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Analysis
How significant are the new retail rules on greenwashing?
As retail giants Boohoo, Asos and George at Asda today signed formal agreements to make changes to their green claims as a result of action from the CMA, Retail Week explores the significance of this move for fashion retail.
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News
Asos, Asda and Boohoo pledge to clean up ‘misleading’ green claims
Asos, George at Asda and Boohoo have signed formal agreements to make changes to their green claims, following action from the Competition and Markets Authority (CMA).
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News
Asos to hit profit guidance despite sales fall
Fashion specialist Asos has reported a fall in sales but expects to meet full-year profit expectations as it makes “good progress” with its turnaround strategy.
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News
Asos said to be in talks with Reliance as it eyes expansion in India
Asos is believed to be in talks with Indian retail giant Reliance Retail to bring the British fashion brand to the Indian market, according to reports.
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News
Asos names new executive vice-president of digital product
Fashion giant Asos has named Anthony Ben Sadoun as its new executive vice-president of digital product, effective from February 26, 2024.
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Data
Ranking: The top 30 biggest retailers in the UK and where they’ll be in three years
Asos gets the boot, the discounters hit peak growth, Shein soars and more in our annual ranking of the 30 biggest UK retailers and where they’ll be in three years
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News
Exclusive: Shein to knock Asos out of UK’s top 30 retailer ranking
Asos will drop out of the list of Britain’s biggest retailers by 2027 as it gets overtaken by Shein and Zara owner Inditex, Retail Week can reveal.
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News
Exclusive: Asos and Boohoo turn to nearshoring as Red Sea crisis intensifies
Asos and Boohoo are relying on nearshoring their supply chains to navigate the ongoing challenges of attacks on container ships in the Red Sea.
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Opinion
Predictions: who will be retail’s winners and losers in 2024?
Who will fly and who will flop in 2024? Retail experts give their tips for the year ahead
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News
Asos ditches bonus scheme diversity targets
Fashion retailer Asos has abandoned diversity targets in its annual executive bonus scheme as it prioritises profitability.
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Gallery
Store gallery: Asos’ first ‘In Real Life’ physical store
Pureplay fashion giant Asos is due to make its first-ever foray into physical retail, opening its four-storey, central London pop-up to coincide with Black Friday weekend.
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News
Asos interim chief people officer steps down
Asos interim chief people officer Caroline Ross has stepped down after one year at the business.