White Stuff

British fashion and lifestyle retailer White Stuff has been in business since 1985. Today it continues to focus on its ecommerce offer while making its shops innovative.

Whitestuff

Think differently

ceo brain

Analysis: The DNA of the new retail CEO

2018-07-30T06:00:00+01:00By Suzanne Bearne

Private equity firms with high expectations. Angry shareholders ready to vote you out if you’ve had a disappointing year. Spreadsheets with budgets tightened. Loyal staff with 30 years’ experience, pensions and lives pinned to their jobs.

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