British fashion and lifestyle retailer White Stuff has been in business since 1985. Today it continues to focus on its ecommerce offer while making its shops innovative.
There was a horrible novelty to the first lockdown. We’d never been there before and the first priority was colleague safety and then to focus on keeping operations going.
“I was once told by somebody I wouldn’t get on in business because of my accent.”
White Stuff is preparing to make a “significant” number of redundancies, even after coronavirus lockdown restrictions are lifted, due to a fall in demand for its wares.
White Stuff has suffered a fall in full-year profits after ramping up investment in digital marketing and “higher than planned” levels of discounting.
White Stuff has recorded a slump in sales and profits after a ‘test and learn’ product strategy misfired and heavily constrained trading in the first half.
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