All White Stuff articles
British fashion and lifestyle retailer White Stuff has been in business since 1985. Today it continues to focus on its ecommerce offer while making its shops innovative.
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News
White Stuff has reported a surge in profits after shift to ‘customer favourites’
White Stuff has hailed the success of its brand transformation strategy after posting a surge in profits and sales for the full year.
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News
White Stuff ramps up international expansion with US wholesale launch
Fashion retailer White Stuff has announced plans to launch in the US via its wholesale business.
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News
White Stuff opens more stores in Marks & Spencer
Fashion retailer White Stuff has announced an expansion of its existing brand partnership with Marks & Spencer.
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News
White Stuff owners consider sale following takeover approach
The owners of fashion retailer White Stuff are reportedly exploring a sale of the business after receiving surprise interest from a prospective buyer.
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News
White Stuff profits and sales rise in ‘strong’ year
White Stuff has reported a rise in both profits and sales in a “strong” year of growth for the fashion retailer in the early stages of its “ongoing business transformation”.
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Data
Ranking: The 30 fastest-growing fashion retailers revealed
It has been a tough few years for fashion, and retailers have been battling to lead on style, value and quality despite skyrocketing return rates, competition for customer loyalty and bold sustainability targets.
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News
White Stuff swings to the black after 'quietly rebranding' business
White Stuff has returned to profit following a branding overhaul last year.
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Analysis
PM for a day: What M&S, Co-op and AO’s leaders would do in the top job
As Rishi Sunak and Liz Truss challenge each other for leadership of the Conservative Party and the country, all eyes are on them for solutions to pressing problems such as the cost-of-living crisis.
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Retail Navigator Analysis
White Stuff (SWOT)
White Stuff’s core offer is pitched at the upper middle end of the high street. It appeals to a relatively affluent consumer, but prices are such that its customers can afford to buy regularly throughout the season. The retailer ensures that new product introductions take place on a weekly basis so that the offer stays fresh and encourages repeat visits
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Retail Navigator Analysis
White Stuff (People)
Jo Jenkins, former M&S clothing and beauty director, has been chief executive at White Stuff since April 2018.
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Retail Navigator Analysis
White Stuff (Overview)
White Stuff, the quirky casual clothing brand which started life in 1985 with two ski buffs selling T-shirts out of the back of a van, has been busy honing its multichannel proposition.
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Retail Navigator Analysis
White Stuff (Financials)
White Stuff posted a rise in both sales and profits in the year to 27 April 2024 (FY2023). Total group sales climbed 2.4% year on year to £155.0m, up from £151.4m the year before, reflecting growth in both the store and online channels. Sales had increased 13.3% the previous year. Profitability was boosted by a focus on full price sales and a planned reduction in mark down and promotion sales.
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Opinion
Fran Minogue: Retail leadership lessons for our stop-go times
There was a horrible novelty to the first lockdown. We’d never been there before and the first priority was colleague safety and then to focus on keeping operations going.
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Analysis
How retail changed my life: Debbie Hewitt – from adversity to the City
“I was once told by somebody I wouldn’t get on in business because of my accent.”
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News
Coronavirus: White Stuff prepares for ‘significant’ job cuts
White Stuff is preparing to make a “significant” number of redundancies, even after coronavirus lockdown restrictions are lifted, due to a fall in demand for its wares.
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News
White Stuff profits dented by digital spend and discounting
White Stuff has suffered a fall in full-year profits after ramping up investment in digital marketing and “higher than planned” levels of discounting.
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News
White Stuff profits halve as 'test and learn' misfires
White Stuff has recorded a slump in sales and profits after a ‘test and learn’ product strategy misfired and heavily constrained trading in the first half.
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Analysis
Analysis: The DNA of the new retail CEO
Private equity firms with high expectations. Angry shareholders ready to vote you out if you’ve had a disappointing year. Spreadsheets with budgets tightened. Loyal staff with 30 years’ experience, pensions and lives pinned to their jobs.
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Analysis
Infographic: The world's best stores and Wilko redundancies
Words and numbers, November 3, 2017: We look at some of the best and best-loved stores in retail, while Jo Jenkins gets a warm welcome from White Stuff and Wilko makes redundancies.
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News
Move of the week: Jo Jenkins leaves M&S for White Stuff
Executive search is a rigorous process that requires bespoke solutions and deep market knowledge.