TFG London, the owner of brands such as Hobbs, Whistles, Phase Eight and White Stuff, has appointed Julia Monro as its new chief brand officer with immediate effect.
Monro was previously the brand director at White Stuff for five years, in which time she spearheaded a brand transformation effort that “modernised” the fashion brand’s identity.
TFG said she helped with the “rejuvenation of White Stuff’s brand through a curated and innovative marketing strategy has helped to fuel its commercial success and attract record numbers of new customers in recent years”.
Prior to her time with White Stuff, Monro worked for food-on-the-go giant Pret in a variety of senior roles, including as marketing director for six and a half years, and spent another six years with Marks & Spencer in its marketing team.
TFG Brands London chief executive Justin Hampshire said: “Since acquiring White Stuff in October 2024, I have been impressed by Julia’s creativity and innovative approach to marketing the brand. I am confident she is the right person to step into this newly created Group role to lead the brand, marketing, and creative direction across Hobbs, Whistles, Phase Eight and White Stuff. I look forward to working with Julia and the wider TFG London Executive Team as we continue to deliver sustainable, profitable growth.”
Commenting on her promotion, Munro added: “I am really excited to take on this new role as chief brand officer across TFG London’s fantastic portfolio of fashion brands. This is an amazing opportunity to lead the Group’s brand, marketing, and creative direction while continuing to develop and grow these already well-loved brands.”
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