White Stuff has delivered a 20% increase in full year sales, boosted by new store openings, customer acquisition and its ongoing brand transformation.
The fashion retailer saw revenues top £184m in the 52 weeks to March 29, up from £153m, which it attributed to its “continued focus on what customers want”.
During the period, the company opened six new stores in Ashford, Dartmouth, Liverpool, Saffron Waldon, Teeside and its first travel location at London Gatwick airport.
This, paired with continued investment in brand awareness, delivered a 41% uptick in customer growth, White Stuff reported.
Looking ahead, the retailer said trading in the first half of the current financial year is in line with expectations and ahead of last year’s performance.
White Stuff managing director Tracey Verghese said: “This has been another strong year for White Stuff, with double-digit sales growth, despite ongoing pressures in the external environment. It demonstrates that our focus on transforming the brand is working.
“We have welcomed a record number of new customers, invested in building brand awareness, and continued to create unique, thoughtfully designed products that our customers love.
“Looking ahead, we will continue to grow the brand across all channels, drive innovation in product, and further elevate customer experiences across stores and online, while controlling our costs and driving more efficiencies.
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