White Stuff has delivered a 20% increase in full year sales, boosted by new store openings, customer acquisition and its ongoing brand transformation.
The fashion retailer saw revenues top ÂŁ184m in the 52 weeks to March 29, up from ÂŁ153m, which it attributed to its âcontinued focus on what customers wantâ.
During the period, the company opened six new stores in Ashford, Dartmouth, Liverpool, Saffron Waldon, Teeside and its first travel location at London Gatwick airport.
This, paired with continued investment in brand awareness, delivered a 41% uptick in customer growth, White Stuff reported.
Looking ahead, the retailer said trading in the first half of the current financial year is in line with expectations and ahead of last yearâs performance.
White Stuff managing director Tracey Verghese said: âThis has been another strong year for White Stuff, with double-digit sales growth, despite ongoing pressures in the external environment. It demonstrates that our focus on transforming the brand is working.
âWe have welcomed a record number of new customers, invested in building brand awareness, and continued to create unique, thoughtfully designed products that our customers love.
âLooking ahead, we will continue to grow the brand across all channels, drive innovation in product, and further elevate customer experiences across stores and online, while controlling our costs and driving more efficiencies.
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