The retailer is the latest company to launch ratings and reviews on its site using the service provided by Bazaarvoice.
Customers can rate and review individual products and Screwfix also intends to implement the service on a category level, to enable customers to compare all Philips screwdrivers, for example. The site will show higher-rated products next to lower-rated ones for easy comparison.
Screwfix intends to use the feedback to inform manufacturers of any recurring problems.
Screwfix web retention and communications manager Susan Young said: “Giving customers the option of airing their views online means we have useful insight into what delights them, as well as feedback on items they’re not so happy about.
“Reading reviews written by others enables customers to make an informed choice when making a purchase, which builds trust not only in the products they are buying, but also in our brand.”
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