All Matchesfashion articles
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NewsMatchesfashion poaches new creative director from Asos
Matchesfashion has named former Asos global brand creative director John Mooney as its new executive creative director.
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News
Matchesfashion owner injects £60m to revive business under new leadership
Matchesfashion has announced that its owners, private equity firm Apax Partners, are set to invest £60m into the business.
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Retail Voice
How retailers can stand out for what they stand for
Brands should focus on inspiring and not interrupting, says Pinterest’s Tim Woollias, who takes a look at three retailers who have used inspiration to boost sales
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Analysis
Retail’s wish list for new prime minister Liz Truss
Liz Truss has been named as the new leader of the Conservative party – and the UK’s 56th prime minister – following a fractious two-month contest.
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Analysis
SWOT analysis: Are ex-Asos boss Beighton and Matchesfashion a match made in heaven?
As former Asos boss Nick Beighton takes the helm of luxury ecommerce platform Matchesfashion, Retail Week explores where the business is now and what he could bring to the table.
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News
Matchesfashion appoints former Asos CEO Nick Beighton as new boss
Matchesfashion has drafted in former Asos boss Nick Beighton as its new chief executive.
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News
Matchesfashion appoints French department store boss as new CEO
Matchesfashion has named Paolo de Cesare as its new chief executive.
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Prospect Analysis
Matchesfashion (SWOT)
Heavy investment, geared particularly at international growth and developing the infrastructure and physical presence to support this, has meant that profits have come under severe pressure over the past few years. The retailer slumped to a loss at both the pre-tax and operating level in the year to end-January 2020 (FY2019), with losses escalating in FY2020 and FY2021 as the pandemic seriously impacted the business.
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Prospect Analysis
Matchesfashion (Strategy)
Luxury fashion retailer Matchesfashion has undergone a significant transformation in recent years.
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Prospect Analysis
Matchesfashion (Overview)
Matchesfashion is a luxury fashion retailer offering over 450 designer labels, but has come under serious pressure since the pandemic. On the back of a stronger Christmas 2022 performance, private equity owner Apax Partners injected a further £60m to drive the turnaround plan in January 2023.
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Prospect Analysis
Stores at Matchesfashion
The luxury fashion retailer operates three stores in the London area under the Matchesfashion fascia. The original two are located in Wimbledon and Marylebone, while it opened a 7,000 concept space in Mayfair in 2018.
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Prospect Analysis
Technology strategy at Matchesfashion
Matchesfashion has been through a digital transformation over the past few years to rapidly expand its online channel and become a multichannel retailer.
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Prospect Analysis
Matchesfashion (People)
Former Asos boss Nick Beighton took the helm at Matchesfashion in August 2022, becoming the retailer’s fourth CEO in less than three years.
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Prospect Analysis
Matchesfashion (Financials)
Sales at Matchesfashion fell marginally on the previous year, dropping 1.4% to £386.6m for the period ending 31 January 2022 (FY2021). Whilst performance for its first half was muted, declining 9.4% year-on-year to £188.4m, a strong second half saw its sales rise 8.3% to £198.2m, driven by a “more focused” Autumn / Winter buy and higher sell throughs.
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Prospect Analysis
Ecommerce at Matchesfashion
Over the last few years, Matchesfashion has transformed itself from a bricks-and-mortar retailer into a predominantly online business. It has a responsive approach, learning from data-driven analysis to inform its decisions.
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Prospect Analysis
Customer and marketing at Matchesfashion
The group underwent a significant rebranding in 2019 via a digital refresh of its website, changing the brand name to Matchesfashion by dropping the previous ‘.com’ suffix and launching its first brand campaign with tactical out of home and social advertising to increase brand awareness.
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Prospect Analysis
Supply chain at Matchesfashion
Matchesfashion has a sophisticated supply chain. It deals with more than 650 designer labels and introduces approaching 1,000 new products to the range every week.
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Prospect Analysis
Matchesfashion (Outlook)
Despite his unparalleled experience in online fashion, Beighton will have his work cut out for him to move the business into a position of sustained profitability, which has thus far eluded the luxury retailer. The appointment of Carl Tallents as chief commercial officer, however, brings the luxury knowledge that Beighton may lack.
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News
Matchesfashion chief executive Ajay Kavan exits
Matchesfashion boss and former Amazon executive Ajay Kavan has exited the business with immediate effect after a year in the role.
