Frasers Group is set to relaunch Matches next year, two years after it placed the luxury brands platform into administration.
The retail giant teased its return earlier this year after reports emerged in the spring that it was exploring options of a possible relaunch.
The Matches website has now been updated with the text ‘Relaunching 2026’ and consumers can sign up to receive further news.
Frasers Group declined to comment, but it was last reported that the Flannels owner was planning to relaunch Matches as a dedicated members fashion and lifestyle concept.
The platform is expected to offer personalised shopping, early access to exclusive products, luxury gifts and access to events across its London store estate.
It is thought Matches will launch with a focus on womenswear in time for the spring/summer season, before expanding into menswear and “new global markets”.
Frasers bought back the Matches brand name and intellectual property in a pre-pack administration deal in April last year for £19m.
The deal excluded the platform’s £80m of stock and 250 employees, and came a month after it put Matches into administration due to there being “too much change required to restructure it” just three months after buying it.
The move left the company’s creditors, which included the likes of Burberry, Gucci and Saint Laurent, owed a combined £50m.
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