Scottish Co-op reopened its Perth store last week, following a£1 million makeover that has transformed the outlet from a former Co-op concept branch into the UK's first Co-operative home store.
The single-floor, 23,800 sq ft (2,210 sq m) redesign, carried out by London consultancy Conran Design Group, sees the sales floor divided into a group of colour-coded zones: living, dining, bedroom, utility, kitchen, outdoor and entertainment. Each zone features a roomset, with products labelled to inform shoppers where they can be found on the shelves.
Conran managing director David Worthington said the brief from the Co-op had been 'to develop a new format that would be modern, yet approachable, and focused around the products and service they supply'.
He said: 'This was a fast- track program - we began designing the project in early January. There may be a feeling of inertia towards the Co-op from certain sectors, but this home store underpins the fact that the Co-op, like any good retailer, has the needs and wants of its customers at the core of its business proposition.'
A spokesman for Scottish Co-op said the home store format is due to be rolled out to an existing Co-op store in Tunbridge Wells, Kent, later this year.