Asda customer chief: ‘Shoppers are ditching products at checkouts to stay within budget’

Asda checkout

As the cost-of-living crisis begins to impact customers at the checkout, Asda chief customer officer Sam Dickson shines a light on the behaviours the grocer is seeing in its supermarkets and the measures it is taking to help families in need

Each week, we welcome more than 15 million customers to our stores or online – all looking for the best value on their shopping – which gives us a unique insight into how families are coping with the cost-of-living crisis.

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