Moaning on Twitter is fast becoming a national pastime but few of us have enough sway to turn our off the cuff rants into action.


Twitter heavyweight Caitlin Moran clearly has no such problem. The Times columnist and her pal Sali Hughes have been complaining about being unable to find dresses with sleeves for months and luckily for her, unlike other short-sighted retailers, Asos ecommerce director James Hart was listening and keen to keep himself out of ‘arms way.

Within weeks the retailer began including sleeve length as a search filter on dresses, with plans to roll it out site wide for autumn/winter.