Fashion rental platform Hurr has launched a new credit system, offering renters the chance to purchase rental pass bundles monthly, as the demand for long-term and “more flexible” rental takes off.
Hurr, which powers renting services for retailers including Selfridges, Flannels and John Lewis, has launched Hurr Flex to offer a “more flexible and convenient” way to rent clothing.
Hurr reported a 230% surge in the demand for long-term rentals after the launch of its 30-day rental period last year.
The new two-tiered credit system offers customers the chance to spend £99 and unlock £170 credit, or spend £125 and unlock £225 credit, allowing shoppers to “mix up their seasonal wardrobes with new pieces for less”.
Each Hurr Flex pass is a one-off purchase for the month and if the credit is not used it can be carried over.
Hurr said the new scheme will help “breathe new life” into everyday wardrobes as renters can use the pass credit to rent any products, including more than one item at a time.
The brand also said its one-off purchase Flex option is “better than a subscription” model and unused credits can be rolled over into the following month.
Hurr co-founder and chief executive Victoria Prew said: “Hurr is shifting into the elevated everyday market and changing consumer behaviors as [they] go.
“Customers don’t want more monthly subscriptions in a cost-of-living crisis – they want total wardrobe flexibility.
“Rent a statement coat for 30 days, rent a current season ski look, a holiday wardrobe for eight days. Or three jumpers for two weeks. That’s what Hurr Flex unlocks.”
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