Fashion retailer Nobody’s Child has rolled out its Zoa-integrated online rental service “just in time for the party season”.

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Shoppers can now hire their outfit direct from nobodyschild.com, following its successful rental debut on Zoa’s sister platform Hirestreet in 2021

This marks the first time customers can shop Nobody’s Child’s rental range directly via its website. Product options from the 19-piece curated edit include satin occasionwear, wedding and bridesmaids dresses.

Customers can also expect a selection of “casual styles”, including the option to rent items from its Fearne Cotton collaboration.

The announcement comes as part of the retailer’s bid to “make responsible fashion accessible to every woman everywhere,” with prices starting from £15 for a five-day rental period.

Nobody’s Child said in a statement that shoppers can have their outfits shipped directly to their door “just in time for that wedding, christening, Christmas party or black-tie event that’s coming up.”

All items are professionally dry-cleaned prior to shipping and come with accidental damage cover.

Chief executive Jody Plows said: “Following the success of Nobody’s Child on [fashion rental platform] Hirestreet, we’re delighted to integrate Zoa into our own platform to provide a seamless experience for our consumers.

“Having the option to rent direct from nobodyschild.com is an exciting innovation and another step in providing women across the UK with responsible and affordable fashion.”

The launch of its direct-rental service follows the brand’s rental debut on Zoa’s sister platform Hirestreet in 2021.