Exclusive: Hirestreet unveils new strategy in ‘turning point’ for UK fashion rental

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Rental marketplace Hirestreet has unveiled a new way for customers to rent fashion items as part of its new strategy and website launch, as well as unveiling a new rewards scheme, Retail Week can reveal.

Hirestreet shoppers will now have the option to rent in one of two ways – rent two items for 30 days at a price of £30 or get a five item bundle for a 30-day period for £65 – in the platform’s “first steps towards a subscription style” business model.

 

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