Very unveils new fashion platform with launch of summer campaign
Very has unveiled a long-term fashion platform, dubbed “Haus of Flamingo”, accompanying the launch of its summer campaign.
The online marketing platform has been developed with creative partner The Gate to combine the “sentiment” of Very’s brand proposition, the retailer’s three flamingos which are part of an ongoing brand campaign, and an “aspirational and relatable style” to create a brand world “full of pink and originality”.
The new platform heralds a new creative world spanning Very’s fashion offering, from on-trend apparel to accessories and beauty.
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