Frasers launches new digital platform in 'first-of-its-kind' investment
Frasers Group, which owns Sports Direct and Flannels, has announced a group-wide overhaul of its digital infrastructure as it invests “to improve the efficiency of its retail operations and the ecommerce experience for customers across its sports, premium, and luxury brands”.
Frasers Group is collaborating with digital product developer AND Digital, innovation experience specialist Valtech, and tech agency Lab Digital, to develop a new group-wide digital platform to improve its retail operations and online customer experience.
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