Frasers Group has entered a binding agreement to acquire Dutch omnichannel sports retailer Twin Sport as it looks to “become the number one sporting goods retailer in Europe, the Middle East and Asia” region.
Twin Sport, which is part of the Intersport franchise owned by EKS Netherlands, trades through 17 stores across the Netherlands with a revenue of nearly €75m (£64m) in the full year ending 2023.
Frasers also announced that it was in advanced negotiations to acquire at least 10 former retail locations of sports retailer Sprinter in the Netherlands.
The retailer said these acquisitions will help it grow its footprint in the Netherlands where it currently operates five stores under the Sports World brand, as well as strengthen its presence in Belgium, the Netherlands and Luxembourg – “a key market for the group”.
Frasers announced the acquisition of German sports retailer Sportscheck in October last year.
Ger Wright, managing director for sport, Frasers Group, said: “We are thrilled to be acquiring Twin Sport. This acquisition accelerates Sports Direct’s ambition to become the leading sporting goods retailer in EMEA.
“As part of Frasers, Twin Sport will benefit from our elevation strategy, our ongoing investment in omnichannel retail capabilities, and the incredible Sports Direct brand ecosystem. Our unparalleled relationships with global brands like Nike and Adidas, as well as our partnerships with beloved local brands, will enhance Twin Sport’s offering for consumers.”
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