House of Fraser has become the latest retailer to launch an iPhone application as it seeks to target shoppers in the run-up to Christmas.
The Perfect Presents application shows users what the best-sellers are, when new arrivals will be in, and gives updates on trends.
It aims to help shoppers search for gifts with a feature that splits products into categories including “Gifts for women” and “Gifts for home”.
Users can buy products via the application and search for their nearest store and shop information.
IPhone applications are becoming an increasingly popular tool for retailers, with chains such as Ikea, Tesco and Oasis having launched them already.
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