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Retail media: The advertising opportunities the World Cup can bring
This year marks the first menâs FIFA World Cup taking place in the summer for eight years, and will have more matches than ever, more teams qualified than ever, and 16 cities across the US, Canada and Mexico set to host games.
Long read: Understanding Amazon
Amazon is every retailerâs biggest threat.
Even in areas where itâs not stealing market share, it sets - and raises - the bar in terms of payment, delivery and customer experience.
In our latest long read, Understanding Amazon, we explore the online giantâs strategy, devotion to innovation and where its future growth will come from.
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