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Nearly two-thirds of major UK retailer websites had fewer visitors in 2025
Changes in consumer browsing behaviour are wreaking havoc on visitor numbers to retail ecommerce websites, with nearly two-thirds of major UK retailers facing falls in unique visitors last year.
Long read: Understanding Amazon

Amazon is every retailerās biggest threat.
Even in areas where itās not stealing market share, it sets - and raises - the bar in terms of payment, delivery and customer experience.
In our latest long read, Understanding Amazon, we explore the online giantās strategy, devotion to innovation and where its future growth will come from.
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