Bensons for Beds paid just £600,000 to rescue Eve from collapse
Bensons for Beds acquired direct-to-consumer mattress retailer Eve Sleep’s brand and intellectual property for £600,000, according to the administrator’s report.
Bensons outbid two other players to secure the deal on October 17 and initially offered £300,000 before it was negotiated up to £600,000.
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