Former boss Cheryl Calverley: 'I wish I'd taken Eve Sleep private years ago'

Cheryl Calverley Eve Sleep

Following Eve Sleep’s downfall and acquisition by Bensons for Beds, former chief executive Cheryl Calverley gave Retail Week her take on what went wrong

Direct-to-consumer specialist mattress retailer Eve Sleep tumbled into administration last month after its quest to secure a buyer proved fruitless. Eve was bought out by Alteri-backed Bensons for just £600,000.

 

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