All Eve Sleep articles
-
NewsBensons for Beds posts sales boost as Eve Sleep beds in
Bensons for Beds has reported a sales boost for the last quarter of 2022, driven by strong growth online.
-
Opinion
‘As Next snaps up Joules, expect more retailers to go shopping for distress deals’
The current economic environment means the recent rash of acquisitions could continue, but such deals can turn a crisis into a shared opportunity, writes Retail Week executive editor George MacDonald
-
News
Former boss Cheryl Calverley: 'I wish I'd taken Eve Sleep private years ago'
Following Eve Sleep’s downfall and acquisition by Bensons for Beds, former chief executive Cheryl Calverley gave Retail Week her take on what went wrong
-
News
Bensons for Beds paid just £600,000 to rescue Eve from collapse
Bensons for Beds acquired direct-to-consumer mattress retailer Eve Sleep’s brand and intellectual property for £600,000, according to the administrator’s report.
-
Opinion
'Welcome to Web -1.0, where pureplays struggle and stores are stars'
Never mind the metaverse and Web 3.0 – as ecommerce players fall on tougher times, retailers must focus on creating genuinely multichannel models, writes Retail Week executive editor George MacDonald
-
News
Bensons for Beds rescues Eve Sleep out of administration
Embattled mattress retailer Eve Sleep has been rescued out of administration by Bensons for Beds.
-
News
Eve Sleep abandons sale process and appoints administrators
Mattress-in-a-box brand Eve Sleep has drafted in administrators after abandoning its bid to find a buyer to turn around its fortunes.
-
Analysis
Analysis: As DFS and ProCook warn on profits, has the homewares sector lost its spring?
The homewares sector has enjoyed a boom over the past two years but, with DFS and ProCook issuing the latest in a string of profit warnings, has the pandemic bubble burst?
-
Interview
Interview: How Eve Sleep boss Cheryl Calverley is sweetening investors’ dreams
After just over a year at the helm of the DTC brand, Eve Sleep chief executive Cheryl Calverley sits down with Retail Week to discuss how the business has turned things around.
-
-
Prospect Analysis
Eve Sleep (People)
Former chief marketing officer Cheryl Calverley took on the CEO role in 2020, after James Sturrock stepped down.
-
Prospect Analysis
Eve Sleep (Financials)
Group sales rose 5.4% to £26.6m in FY2021, from £25.2m the previous year, or up 11.5% on a two-year basis despite a 40% reduction in marketing spend over the two years. Despite heightened geopolitical and consumer spending uncertainties Eve maintained its domestic market targets on growth and profitability.
-
Prospect Analysis
Technology strategy at Eve Sleep
With Eve Sleep aiming to be seen as a tech firm as well as a sleep retailer, technological innovation has been integral in its strategy from the start.
-
Prospect Analysis
Stores at Eve Sleep
Eve Sleep’s strategy has moved away from rapid physical expansion and focuses instead on investing in profitable channels. Its bricks-and-mortar presence includes concessions in Next Home stores and Habitat.
-
Prospect Analysis
Eve Sleep (SWOT)
Struggling from the current market downturn, Eve Sleep abandoned its formal sales process and drafted in administrators in late 2022. Just hours later it was rescued from administration by Bensons for Beds, which took immediate control of Eve Sleep’s website. While Eve Sleep will continue to be challenged by the impact on consumer spending of the current economic environment, Bensons for Bed has given it a lifeline and intends to maintain it as a standalone brand with the website set to be relaunched in late October 2022.
-
Prospect Analysis
Eve Sleep (Overview)
Facing intensifying competition from other online mattress retailers, which are also looking to promote bedding products as aspirational brands, and impacted by a downturn in the market, Eve Sleep entered into a formal sales process in mid 2022 having reviewed its financing and strategic options. It then abandoned the formal sales process in October 2022 and drafted in administrators before being rescued by Benson for Beds.
-
Prospect Analysis
Eve Sleep (Strategy)
Having completed its rebuild programme, Eve Sleep’s strategy has been focusing on accelerating business development through the three pillars of growth, customer obsession and resilience.
-
Prospect Analysis
Ecommerce at Eve Sleep
Eve replatformed its websites for the UK, Ireland and France to Shopify in 2020. The retailer said that, as well as providing an improved customer experience and a more stable platform, the move reduces ongoing maintenance costs and is easily replicable across markets.
-
Prospect Analysis
Customer and marketing at Eve Sleep
Eve Sleep markets itself primarily to young professional and millennials, demonstrated by a widespread social media presence and its goal of ‘turning a sleepy category into a desirable one’.
-
Prospect Analysis
Supply chain at Eve Sleep
To set itself apart from traditional mattress retailers, Eve emphasises convenience and simplicity in the customer journey. As a result, it places a critical focus on efficiency in the supply chain.
