Eve Sleep hails ‘improving trading’ patterns despite lockdown

The etailer said it has continued to see “strong demand” for its premium mattress and bedframe ranges during lockdown, although it admitted that weekly sales patterns have “varied substantially” since the health emergency gripped the UK.

Overall, sales during the period have been in line with its expectations.

In a brief update ahead of its AGM later today, Eve said that, amid its focus on profit and cash generation, it “achieved a positive marketing contribution” during the lockdown period.

It added that issues within its supply chain in the wake of coronavirus had been “modest” and said the switch to home working across its business had been “seamless”, with “no noticeable impact on productivity”.

However, Eve cautioned that, while it has “undoubtedly benefited” from the closure of high street competitors, “uncertainty” remained over the future trading environment.

Eve’s new chief executive Cheryl Calverley, who will officially join the retailer’s board following its AGM, said: “Eve has shown remarkable resilience through this complex period, with a robust supply chain and collaborative and responsive team culture.

“We have grasped the opportunity offered by the depressed TV market to run our existing, highly effective campaigns in both the UK and France, which have seen a strong response and resulted in further gains in marketing efficiency.

“I am confident that our online focused proposition, core strategy and breadth of our award-winning product suite will enable us to navigate ongoing market uncertainty and the return of primarily store-based competition.”